As at today, all the top banks in Nigeria are selling their shares due to CBN policies, fortunately for me, I was able to buy shares from two top banks in Nigeria and yes being a part owner of a long existing company is worth it..
Why did this banks open a portal for you to become a part owner? Does this mean that this banks, don’t have sufficient capital Money?
The answer is Yes, as a company when your marketing is not going consistently, it leads to financial problems, when your marketing is filled with bias, it leads to more problems, and in as much as problems connect you to opportunities, some problems, might require the opportunity of sacrificing the existence of your business.
Heritage bank is no more, Diamond bank is no more, so no matter how big you think your company is, never underestimate the Consistency of Marketing and posting about your business everyday.
The duality of business are:
- Dry season
- Harvest season
Dry season requires more Marketing from you, harvest season requires the ability to secure your earnings in a store house while marketing is on-going.
So in any situation you face in business, know that nothing last forever, lack of sales doesn’t last forever, plenty of sales doesn’t last forever, they all halt and continue in cycles, understanding this, will help you run a forever business.
For more comprehensive guide about the duality in business, which are dry season and harvest season, please check my previous articles..
Obrigado!
Tomorrow, we will dive into store houses in business.
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