The Materials used in creating humans, your customers

The Materials used in creating Humans based on scientific research are:

Elements:

1. Oxygen (O) – 65%
2. Carbon (C) – 18%
3. Hydrogen (H) – 10%
4. Nitrogen (N) – 3%
5. Calcium (Ca) – 1.5%
6. Phosphorus (P) – 1%
7. Potassium (K) – 0.4%
8. Sulfur (S) – 0.3%
9. Sodium (Na) – 0.2%
10. Chlorine (Cl) – 0.2%
11. Magnesium (Mg) – 0.1%
12. Iron (Fe) – 0.1%
13. Zinc (Zn) – 0.01%
14. Iodine (I) – 0.01%
15. Selenium (Se) – 0.01%
16. Copper (Cu) – 0.005%
17. Manganese (Mn) – 0.005%
18. Cobalt (Co) – 0.002%
19. Molybdenum (Mo) – 0.002%
20. Fluorine (F) – 0.001%

Biomolecules:

1. Water (H2O)
2. Proteins (e.g., collagen, keratin, hemoglobin)
3. Carbohydrates (e.g., glucose, glycogen, cellulose)
4. Fats (e.g., triglycerides, phospholipids, cholesterol)
5. Nucleic acids (e.g., DNA, RNA)
6. Amino acids (e.g., glycine, glutamic acid, aspartic acid)
7. Hormones (e.g., insulin, thyroxine, adrenaline)
8. Vitamins (e.g., vitamin C, vitamin D, vitamin B12)
9. Minerals (e.g., calcium phosphate, iron oxide, zinc sulfate)

Complex compounds:

1. ATP (adenosine triphosphate)
2. DNA (deoxyribonucleic acid)
3. RNA (ribonucleic acid)
4. Proteoglycans (e.g., glycosaminoglycans, proteoglycan aggregates)
5. Glycoproteins (e.g., mucins, glycoprotein hormones)
6. Lipoproteins (e.g., HDL, LDL, VLDL)
7. Glycolipids (e.g., cerebrosides, gangliosides)
8. Phospholipids (e.g., lecithin, cephalin)
9. Steroids (e.g., cholesterol, cortisol, aldosterone)

Other substances:

1. Blood plasma
2. Lymphatic fluid
3. Cerebrospinal fluid
4. Synovial fluid
5. Mucus
6. Tears
7. Sweat
8. Saliva
9. Gastric juice
10. Pancreatic juice

References:

• Alberts et al. (2002). Molecular Biology of the Cell. 5th edition.
• Guyton & Hall (2016). Textbook of Medical Physiology. 13th edition.
• Kumar et al. (2017). Robbins and Cotran Pathologic Basis of Disease. 9th edition.
• National Institutes of Health (2020). Human Genome Project.
• WHO (2019). Human Nutrition and Metabolism.

Now when you grouped those materials into 4, you have materials falling under the Catergories of Air, Fire, Water and Earth

Air:

• Gases:
  • Oxygen (O2)
  • Nitrogen (N2)
  • Carbon dioxide (CO2)
  • Other gases (e.g., argon, neon, helium)
• Volatile compounds:
  • Water vapor (H2O)
  • Ammonia (NH3)
  • Other volatile molecules

Fire:

• Energy sources:
  • ATP (adenosine triphosphate)
  • Glucose (C6H12O6)
  • Fats (e.g., triglycerides)
  • Proteins (e.g., hemoglobin)
• Hormones and neurotransmitters:
  • Adrenaline (epinephrine)
  • Insulin
  • Thyroxine (T4)
  • Other hormones and neurotransmitters

Water:

• Fluids:
  • Blood plasma
  • Lymphatic fluid
  • Cerebrospinal fluid
  • Synovial fluid
• Water-based compounds:
  • Proteins (e.g., collagen, keratin)
  • Carbohydrates (e.g., glycogen, cellulose)
  • Glycoproteins (e.g., mucins)
  • Other water-based molecules

Earth:

• Minerals:
  • Calcium phosphate (Ca3(PO4)2)
  • Iron oxide (Fe2O3)
  • Zinc sulfate (ZnSO4)
  • Other minerals
• Solid tissues:
  • Bones
  • Teeth
  • Hair
  • Nails
• Other solid compounds:
  • Cholesterol
  • Steroids (e.g., cortisol, aldosterone)
  • Phospholipids (e.g., lecithin, cephalin)

Note that some materials could fit into more than one category, but it’s placed in what seems to be their most appropriate group.

So Humans were created using this materials and no wonder we need the materials of Air, Fire, Water and Earth everyday to survive and sustain us.

Your customers are humans, so they were built using this materials, by duplication through child birth..

Now when a customer is built using the 4 materials, then they tend to display those traits within them.

Tomorrow we will talk about, how to exploit those traits in humans for your business success.